New guidelines are in the works to prevent advertisers from posting adverts online without first getting approval from the company that owns the shiny server.
The new guidelines, released Wednesday, are the latest in a string of attempts to protect the integrity of the online advertising industry and help Canadians enjoy their privacy online.
The guidelines came as the online ad industry has been under increasing scrutiny following a spate of high-profile hacks, including a breach at the advertising company Google, a breach that exposed the personal information of millions of Canadians.
In addition to those issues, the industry has seen a spike in online scams and a rise in online malware that has been blamed on hackers with the Russian government.
With files from the Canadian Press and The Canadian Press